Why physical mail outperforms digital in ways that might surprise you. Every year, someone declares print dead. And every year, the data says otherwise. Direct mail response rates are 5–9x higher than email. Physical mail gets opened 90% of the time. And in an era of inbox overload, a well-designed printed piece stands out precisely
Uncoated vs. coated, weight, finish—explained in plain English. You're not a designer. You're a marketing director, or an office manager, or a nonprofit communications lead. Someone asked you to pick a paper for the annual report and you're staring at terms like "100# gloss text" wondering what you got yourself into. This guide is
How to Prep Files for Print: A Designer's Checklist After 50+ years of printing in Pittsburgh, we've seen it all. Here's how to avoid the most common file prep mistakes. You've spent weeks perfecting a design. The colors are dialed in, the typography is crisp, and your client signed off. Then you send it