Services
Mailing Lists
Need an audience, not just a printer? We help you purchase targeted mailing lists by geography or demographics, then print and mail the campaign under one roof.
A strong mail piece still needs the right mailbox. Broudy helps clients buy and rent compiled mailing lists so the campaign reaches the people and places that match the offer, whether that is a ZIP cluster around a store, new homeowners in a territory, or local businesses by industry.
We tap multiple list sources and recommend the best fit for your selects, then keep the rest of the job here: data prep, print, personalization, addressing, and postal entry. You talk to one team from count to drop date.
Targeting
How we can narrow the audience
Counts come first. We help you choose selects that fit the budget and the offer before anyone commits to a full pull.
Geography
ZIPs, radius around a store or campus, counties, carrier routes, or neighborhoods. Reach the people near the offer, not the whole metro.
Demographics & lifestyle
Age, household income, homeownership, presence of children, and other consumer attributes that match who you actually want to talk to.
Business lists
Company size, industry, title, or location. Useful for B2B outreach, dealer programs, and local service territories.
Resident / occupant
Every door or occupant coverage for saturation mailings when you want density in a defined area rather than named individuals.
Life-event & specialty selects
New movers, new homeowners, and other compiled selects when the timing of the offer matters as much as the address.
Hygiene & suppressions
NCOA move updates, CASS standardization, and common suppressions (deceased, do-not-mail, and similar) so more of the list is mail-ready.
How it works
From audience brief to mailbox
Simple path: define, count, order, mail. We stay involved so the file and the print job fit each other.
01
Define the audience
Tell us who you want to reach and where. We translate that into selects and run counts so you can see quantity and cost before you buy.
02
Match the right source
We work with multiple list compilers and databases. Depending on the audience, consumer, business, resident, or specialty, we pull from the source that fits best, then run counts before you buy.
03
Receive a mail-ready file
Lists arrive electronically (CSV or delimited text). We can map fields, merge with your house data when appropriate, and prepare the file for addressing or variable print.
04
Print, finish & drop
Same building: print the piece, personalize if needed, insert or address, and enter the mail stream. One vendor from list to mailbox.
Examples
Campaigns we help set up
Same idea as the FAQ example: a paint company needing new homeowners in a defined geography. The selects change; the workflow does not.
- New homeowners or movers in a radius around a showroom or campus
- Households in selected ZIPs filtered by income or homeownership
- Local businesses by SIC/NAICS, employee count, or decision-maker title
- Saturation or EDDM-style coverage when every address on a route matters
- A prospect pull layered with your existing customer suppress file
- A cold list for the first touch, then variable data on responders later
Set expectations
What to know before you buy
Direct mail works when the audience, offer, and timing line up. We would rather set honest expectations than oversell a cold list.
Lists are rented, not owned
Prospect lists are licensed for a defined use (often single-use, sometimes multi-use for a year). Responders who contact you become your customers; the rented file itself does not become a permanent house database.
The list drives results
Classic direct-mail thinking still holds: the right audience and offer matter more than polish alone. A clean, well-selected list usually outperforms a prettier piece mailed to the wrong people.
Response rates vary
Cold compiled prospect lists often see roughly 0.5% to 2% response, depending on offer, creative, and timing. House lists typically perform higher. We help you set expectations before you print.
Mail soon after you receive the file
Consumer deliverability is often 90%+ and business lists a bit lower when the data is fresh. Waiting months after the pull increases undeliverables.
List plus print, under one roof
Mailing services. Addressing, inserting, tabbing, and postal prep stay on our floor. See mailing services for the full production path.
Variable data. Once you have names and segments, personalize headlines, offers, or images on press. Details on variable data printing.
Multiple sources. No single database is best for every job. We compare compilers and specialty files so geo, demographic, business, and life-event lists come from the right place for that campaign.
Already have a house list? Bring it. We can clean, CASS-check, and suppress against rented prospect data so you do not rematch customers you already know.
Tell us who you want to reach
Geography, demographics, quantity, and timing are enough to start a count. We will come back with options and a clear path to print and mail.
Targeted mailing lists, printing, and mailing in Pittsburgh
The Right List. The Right Mailpiece. One Vendor.
or call 412.362.6700